Walmart said Tuesday it will soon launch a long-discussed membership program to provide free delivery and compete directly with Amazon’s popular “Prime” service.
The world’s biggest retailer will offer Walmart+ starting September 15, charging $98 annually or $12.95 a month to provide free delivery as soon as the same day along with discounts on fuel and other features.
“Life feels more complicated than ever. Walmart+ is designed to make it easier — giving customers an option not to have to sacrifice on cost or convenience,” said Janey Whiteside, chief customer officer at Walmart.
Walmart+ replaces the retail giant’s “Delivery Unlimited” subscription service that offered home delivery of more than 160,000 items.
The new Walmart venture will also provide discounts of up to five cents a gallon at Walmart gasoline stations and a “scan and go” feature that lets consumers pay for items by scanning them with a smartphone application.