In Post-COVID-19 China, Beauty Is Bigger Online Than Ever

SHANGHAI — The foot traffic at Parkson was middling at best. Although the well-known department store on Huaihai Road no longer had that eerie ghost town feeling that had settled upon the entire city in February when COVID-19 was at its peak in China, it could not exactly be described as lively either.

So when I paused in front of the Shiseido counter, I had the full attention of beauty adviser Mei, who had on an orange peachy lip shade and upwardly brushed brows. With the high summer heat, she suggested I look into some brightening products for my freckles and consider the Synchro Skin foundation to beat the humidity and what seemed like the constant downpour during Shanghai’s plum rain season.

Nothing out of the usual for a beauty shopping trip, but after I agreed on the right shade of Synchro Skin and purchased it with a scan of

Read More