In Post-COVID-19 China, Beauty Is Bigger Online Than Ever

SHANGHAI — The foot traffic at Parkson was middling at best. Although the well-known department store on Huaihai Road no longer had that eerie ghost town feeling that had settled upon the entire city in February when COVID-19 was at its peak in China, it could not exactly be described as lively either.

So when I paused in front of the Shiseido counter, I had the full attention of beauty adviser Mei, who had on an orange peachy lip shade and upwardly brushed brows. With the high summer heat, she suggested I look into some brightening products for my freckles and consider the Synchro Skin foundation to beat the humidity and what seemed like the constant downpour during Shanghai’s plum rain season.

Nothing out of the usual for a beauty shopping trip, but after I agreed on the right shade of Synchro Skin and purchased it with a scan of

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7 Clever Substitutes for Your Favorite Beauty Products

It’s been several months since we’ve been social distancing to reduce the spread of COVID-19, and chances are, you’ve run out of your everyday beauty products and had to make a trip to the drugstore once or twice. Even if you’re taking a break from your regularly scheduled full-face looks, you might still be playing with makeup for a Zoom meeting, a Bumble video date, or just for fun. 

But what if you run out of your favorite mascara or eyebrow gel and you don’t feel like battling anti-maskers at Walmart if you live in a state seeing a spike in COVID-19 cases? Maybe you completely spaced on ordering body wash. You can search online wait for your stuff to be delivered, or just sub them out and use other beauty products you might have lying around.

We chatted with cosmetic chemists, hairstylists, makeup artists, and trichologists to make sure

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Geenie Is the Newest Online Marketplace for Beauty Brands From Underrepresented Communities

Remember, like, a month ago when there was an explosion of lists of Black brands to support? Those lists were only necessary because shopping Black-owned brands takes research. Major retailers don’t stock brands from underrepresented groups nearly as much as they should. Chana Ewing is here to fix that problem with the online marketplace Geenie.

“This new marketplace is creating an entire community around this idea of value-based purchasing, enabling consumers to discover, shop, and share products by what we’re labeling culture-first brands,” says Ewing. “Geenie can be intersectional, center race, center Blackness, and also create space for everyone. A founder with a disability would also fall into that bracket. So would an LGBTQ founder. So would a founder over 50. Basically, highlighting all of these categories of identity and how people are thoughtfully using their identities in order to connect with culture and also with their target audiences.”


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Patrick Starrr to Launch Makeup Brand, Why Black Beauty Supply Stores Aren’t Always Black-Owned

Plus, online retailer Shein faces criticism for selling an anti-Semitic necklace and Muslim prayer mats as decorative carpets.

Patrick Starrr.
Patrick Starrr.

These are the stories making headlines in fashion on Friday.

Beauty influencer Patrick Starrr announces forthcoming cosmetics brand
Patrick Starrr, in joint venture with incubator Luxury Brand Partners, will be launching his own color cosmetics brand, One/Size on July 17. It will make its debut at Sephora online and will be sold exclusively at all of the retailer’s stores across the U.S. and Canada, as well as in Sephora’s Instagram storefront. Starrr will reveal more details about the products and pricing via social media platforms, per WWD. In an interview with the publication, he said the line will champion inclusivity and be a celebration of “the drag queens, the LGBTQ+, my trans brothers and sisters.” {WWD}

Why Black beauty supply stores aren’t always Black-owned
“Of at least

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Patrick Starrr Reveals Beauty Brand, One/Size

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Patrick Starrr wants to bring “all-encompassing diversity” to the beauty industry.

Since Jan. 1, the Filipino beauty influencer has been asking his 4.6 million Instagram followers and 4.4 million YouTube subscribers to film themselves saying the following phrase: “Makeup is a one size fits all.”

The “ultimate gag,” Starrr said, is that phrase is the messaging for One/Size, his first cosmetics company and joint venture with Luxury Brand Partners. One/Size will debut at Sephora online on July 17 and in stores on July 30. Starrr will reveal the initial product offering and pricing on July 10.

In the seven years since he uploaded his first YouTube video, Starrr has become one of the leading voices in the beauty influencer industry. He paired with MAC Cosmetics in 2017 for a product collaboration that industry sources estimated would surpass $25 million in sales. The one-off

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