How to Bring Your In-store Marketing into the 21st Century
You find that physical retailers are constantly fighting with online retailers in order to retain their customer base. But this fight has really made the retailers evolve and exceed the consumer expectations faster than ever. In this article, we are going to look at some of the tips for bringing your in-store marketing into the 21st century.
Let us start with sustainability. You find that in 2018, the United Nations Intergovernmental Panel on Climate Change released a study estimating that we have just 12 years left to avoid the worst effects of climate change. This makes you understand that sustainability is more than just a buzz word. Some companies such as REI have taken active steps to lessen their environmental impacts by expanding rental programs. For that matter, if you want your marketing to join the new era, you should take steps to make your company green.
Apart from that, brand-as-a-culture. You find that Americans sees as many as 4,000 ads per day. This means that the consumers should sort out noise and find brands they are willing to turn to. Besides, nowadays people are shopping with their emotions making brands to position themselves as a keeper of culture. Therefore, to implement this, you should take a look at your target audience. Where you will have to examine who they are, what they care about and what values drive them.
Elevating in-store experiences through digital is another tip. Where you will have to use digital to create a complete experience that will give your customers exactly what they are looking for. Of which you can go for smart signs with Raspberry Pi digital signage. The other thing that you should do is to create interactive maps or use augmented reality to take customers into a whole new world. Some retailers have even released a phone app allowing women to visualize clothing items.
Apart from that, loyalty gets an updawgat vate. Remember that consumers want more value for the money in order to justify their continued membership to the loyalty program. It is essential that you offer a totally personalized experience through your loyalty program. One good thing with this is that it will eliminate the need to wait for your order and eliminate to wait to pick it up. Make your program to be good in that any regular customer can look at it and want to join on the spot.
Besides, let us look at bolder ad campaigns. You should make a statement with your ads about who you are and what you stand for as a company.